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How to Stop Anyone Smoking – Take our tutor-supported online course and get a tried-and-tested step-by-step quit smoking system that will help your clients become real non-smokers (plus bonus marketing materials to bring them into your practice)


How to Stop Anyone Smoking – Take our tutor-supported online course and get a tried-and-tested step-by-step quit smoking system that will help your clients become real non-smokers (plus bonus marketing materials to bring them into your practice)

If you've spent any time treating clients for their smoking habit, you'll be familiar with that ‘ganged up on' feeling.

You know: the sense that you're actually fighting the smoker in your treatment room, rather than helping them.

And that they've got backup fighting for them too – the cigarettes.

This is the trap that many smoking cessation practitioners fall into, and the trap that most quit smoking systems fail to address.

And it's so frustrating isn't it? They're arguing against their own health – their own life, but you can't see a way through the addictive defence shield.

Because there's something very clever indeed about the way cigarettes fool the smoker…

Enable images to view the honesty of smoking marketing

Creative strategies for stubborn smokers

Although your smoking client came to you asking for help, their addiction grants them artfully creative ‘logic' to justify their habit, dismiss their ability to stop smoking, resist your ability to help them, and keep on smoking. No matter what you try, whatever ‘punches' you throw, one or both of your opponents is ready for you.

It's human nature. Even your client's most unreasonable and self-defeating excuses seems perfectly reasonable to them, because the maddening (to you) behaviours that surround addiction and habit operate on an unconscious level. Which is why, despite its critical importance to the client's health, smoking cessation treatment can feel to the therapist like an never-ending crusade.

It's all too common to hear:

  • “I had such a bad day; I really needed that smoke.”
  • “I can't stop; my father was addicted and I'm addicted… It must be genetic.”
  • “The thing is, I have an addictive personality.”
  • “I don't think I'm ready to quit just yet.”
  • “This just hasn't worked for me.”

Enable images to view the real smoking deal

And the phrase that strikes fear into the hearts of so many competent smoking cessation practitioners:

“The trouble is, I really like smoking.”

Your smoker might even agree with all you say and seem to take it to heart, not realizing that their inner resistance is working hard to sabotage both of you. And there's the key:

Turning your client into a ‘double agent'

You need to recruit your client to your side, against the cigarettes.

When you learn how to sidestep all resistance, it's like dropping your end of a tug-of-war rope. The struggle ends and you can then help them turn that resistance against the smoking habit and pull together to defeat the real enemy once and for all.

And when you have such confidence in your smoking cessation approach, it sets your creativity free to make each session more enjoyable for both you and your client.

More than just new techniques; an entirely new plan of attack

When you learn ‘How to Stop Anyone Smoking', you'll start by gaining an empowering new mindset for you about smoking cessation. This new way of thinking will obliterate your old beliefs and give you a fresh understanding of how smoking works.

Armed with this new Uncommon Knowledge, you will see your smoking clients' habitual behaviour through a fascinatingly clear lens of understanding. No longer will the rationale for their responses, actions, and arguments be perplexing. And the steps you need to take with them will feel so obvious, you'll be amazed you didn't see them before.

You will have the key to release your client from their smoking cage.

Enable images to view the Smoking cage

Recruit the unconscious mind to win the campaign

Your client may act like their smoking is a conscious decision, but no one consciously wants to smoke. (If you need further proof of that, remember who set the session appointment.)

We all know that attempting to argue away beliefs is like hacking away at the stems of garden weeds; they may back off for a time, but until you exterminate the root, they'll continue to choke off positive new growth. This is why How to Stop Anyone Smoking teaches you how to work at the unconscious level to change the smoker's attitude towards their habit.

Together against the cigarettes

Another key element of the Uncommon Knowledge smoking cessation system is the awareness that rapport is everything in therapy. The approach we teach enables you to maintain high levels of rapport with your client throughout the smoking cessation process. You and your client will feel you're fighting together against the cigarettes, rather than you struggling with your client over an attempt to steal something they love. Just imagine how this will revolutionize your experience with smoking clients.

What if they relapse?

Often our graduates find they only need one or two sessions with a client to free them of smoking. But if your client relapses, there's no need to be filled with dismay and have your self confidence shaken.

If your smoker does relapse, you'll know how to steer them gently back to the non-smoking road using the tried-and-tested responses we'll teach you.

Anni Casey

I found the course fantastic, it really explained the psychology and physiology of smoking/smokers. After the course I studied all your scripts in depth and formulated a foundation script that I work from. My session lasts 1.5 hrs and I have had a 100% success rate after only 1 session. My confidence grew after the first few successes and this does make a difference in how you go into a session (I still listen to your audio “success with smokers” at least once every few weeks. The positive re-framing flows more easily now when people are doubting if the therapy will work.

Feel good story (this was my 2nd client and it still makes me feel good every time I tell it). Jim came to see me a couple of months after I did the course. He was 74 and had been smoking since he was 14; he was up to 2 packets (40 cigs) per day. He had a multitude of health concerns and finally decided that he had to stop smoking in an effort to alleviate at least some of these concerns.

Jim had one 1.5 hour session with me and left my clinic as a non smoker. I saw him a couple of weeks later for a short follow up, not because he had resumed smoking but because he was fidgeting as he didn't know what to do with his hands. I phoned him a few times as a follow up to see how his health was – he was enjoying regaining his health.

A year or so after his session, I received a postcard from Jim from Rome, with a big “Thank You!”. He said that he diligently placed the money he would have spent on cigarettes each week into an bank account (cigarettes in Australia cost around $20 for a pack of 20). In this time he had saved around $20,000 (a staggering revelation). It was the first time that he and his wife had afforded to travel and they had always wanted to go to Italy. He has been to see me for some healing sessions since his return – looking healthy and with the grin of a Cheshire cat! He is a great example that it is never too late to give up cigarettes and take up living again.

Anni Casey, Natural Therapist, Sydney, Australia

Dr.Simon Maryan

At the end of last year I signed up for Uncommon Knowledge's How To Stop Anyone Smoking online course. I have been a hypnotist for many years now and a practising therapist for about 10 and I found the approach in this course enlightening as it steps away from the norm, which is exactly why I really liked it. Having tested it out on several new clients, I can hand on heart say that it creates an excellent environment for building rapport and trust, it allows clients to explore the relationship with cigarettes from a very different angle and really digs into the fabric of the habit and lifts the wool that has been covering clients' eyes. I can highly recommend it for any new or existing hypnotherapists as an awesome tool to add to your kit.

Dr. Simon Maryan MM, PhD, Psychologist, Clinical Hypnotherapist & Psychotherapist, Aberdeen, Scotland

The How to Stop Anyone Smoking system is based on the Uncommon Knowledge approach to smoking cessation. It's a simple step by step process to make your smoking cessation clients into true non-smokers, developed over 15 years of training therapists, running smoking cessation workshops and 20 years of treating individual clients.

Course prerequisites

To get the most out of the How to Stop Anyone Smoking course, you must have an existing understanding of hypnotic language. Being familiar with using hypnotic language in therapy will make treating smokers much easier. We recommend that you have one of the following:

  • A diploma or certification in hypnotherapy or NLP
  • Completed our Uncommon Hypnosis course
  • Completed our Uncommon Hypnotherapy course.

How the ‘How to Stop Anyone Smoking' home study course works

Uncommon U and Uncommon Practitioners

All you need is internet access to learn this highly effective approach to turning smoking clients into non-smoking clients!

You'll be sent your login details for UncommonU, our online training center. Within this private login area, you have access to discussion areas where you can ask questions, bounce around an idea with others to further your understanding of the information, or just chat with and get to know your fellow delegates.

And support doesn't end when the course does! From the day your learning commences, you will have continuous access to Uncommon U, where you can discuss your learning, get support and develop a community with other Uncommon distance learning delegates.

There is also a monthly live Q&A call with Mark. That's where you can ask Mark whatever you'd like and he'll reply personally – just as if you were talking on the phone. You can submit your questions beforehand, or live, and we'll record the session and send it out to you if you miss it, or just want to refer back to it again.

What's included in the ‘How To Stop Anyone Smoking Course'?

Smoking pack and mark certificate

  • Comprehensive course notes – a 122 page workbook with overviews and summaries of each session, transcripts of the presentations and checklists to work through, sent to you by post if you opt for the Digital & Physical version, and also available online.
  • 5 audio lectures – which you can listen to in many different ways; on the CD you receive in the post, your computer or tablet or phone
  • Real client treatment videos – watch Mark treat a challenging smoking cessation client using the Uncommon approach.
  • A live Q&A call with Mark – where you can ask questions, either live or by email. We also record this for you to download in case you can't make the live call, and it will be available to download the following day (in mp3 format).
  • Audio overview of whole course summarizing all the techniques from the course to give you a simple way to see how it all fits together, and refresh your knowledge.
  • Supporting articles including a clear summary of the reframes and metaphors you will employ.
  • Self test quizzes to embed your knowledge.
  • Dedicated course support – our Uncommon Care Team, will be on hand to answer any queries you might have by email or within Uncommon U, our online training platform.
  • Certificate of completion on successful completion of the course, you will receive a personalized certificate.


  • Our complete 10 Steps to Become a Non-Smoker Hypnosis Downloads program – including ten hypnosis scripts and ten hypnosis audio (mp3) sessions (a $294 value).
  • An additional ‘mind setter' MP3 session for your own use because if you're in the right frame of mind, smoking cessation treatment becomes much easier.
  • 3 ‘Audio Insights' going in-depth into the psychology behind smoking – titled ‘Beating Addictions and Smoking with Hypnosis' and ‘Dealing with Resistance' (mp3).


  • Client Attractor Pack read on to find out more about this valuable resource…

So you've done the course and you're ready to take down the tobacco industry, by hypnotically blasting addictions everywhere. You've had a few clients and you're amazed at the success you've had.

But how do you tell the world (or, at least, your community) that you can successfully treat smokers?

Well, we're here to help. As a bonus, everyone who does the How to Stop Anyone Smoking course, will receive a FREE Client Attractor Pack.

Smoking Client Attractor Pack

Ready made marketing materials to bring clients into your practice

The Client Attractor Pack includes the following...

We know how difficult marketing can be. According to the surveys we've done and the discussions we've had with our therapist friends, that's one area that people said they had particular trouble with. We've heard time and time again that they'd prefer to focus on their clients, not on continually drumming up business.

But once you get the resources you need from the Client Attractor Pack, you'll be able to boost the numbers of smokers coming through your door.

The Client Attractor Pack contains:

  • Postcard layout
  • Business card layout
  • Phone script to convert enquirers to buyers
  • ‘Get ready to quit course' leave-behind for any presentations you do, or other events you create or attend. You can also email this to enquirers
  • Content for your website
  • Attract, convince and convert clients better than any smoking cessation practitioner in your area.
Vicky Tunaley

I loved the How to Stop Anyone Smoking course – it really gave me lots of new information and material to think about. I like the different ways the material is presented – some audio, some written and some video – and because you can go through things over and over again it is much more useful than traditional classroom teaching. Definitely worth doing.

Vicky Tunaley, Solution Focused Hypnotherapist, Leicestershire, England.

Nikko Ruffini

Absolutely recommended! The greatest challenge facing most therapists is the application of theory. We know what to do, but often stumble when it comes to actually DOING it effectively. This program bridges the gap between theory and application, encapsulating a powerful, forthright, and successful approach that was shockingly easy to incorporate into my practice.

You designed the course with the user in mind, and it was blessedly free of academic psych-babble. I recently completed my MA in social psychology and my eyes now glaze over the moment I read dry academic rambling. This program was incredibly well written (a course that's actually for humans!!).

Uncommon U has utterly transformed the way I do therapy. Not that it's about comparison to others, but I'm enjoying a much faster and higher rate of success than other therapists I graduated with. A client who was addicted to opiates (OxyContin) has now been clean for a month. His health, vitality, and mood have improved a hundredfold. As an interesting side effect of our three sessions together, he is also noticing a dramatic reduction in anxiety and has also quit smoking. This has been the most all-encompassing victory in my career as a therapist so far.

Uncommon U has been a priceless resource. Much respect to you and your team, all the best!!

Nikko Ruffini, Hypnotherapist, Vancouver, Canada.

Sara McCann

Having completed a number of online and offline courses (in marketing, hypnotherapy, and smoking cessation), I was anxious about beginning another that might leave me still feeling like a piece of the puzzle was missing.

There are no missing puzzle pieces in this course! From start to finish every detail is explained to you and provided to you in audio, video, and transcript. The support you receive for anything that might have been missed (and you'll struggle to find much that isn't covered) is second to none.

The team are there to respond in a very helpful and friendly way. They respond quickly and go to great lengths to help as much as possible. I was bowled over by that in particular, as with online courses it can often feel distant. Usually, most companies take your money, give you the material…and then really don't give a damn if you ‘get it' or not. Not so with the team at Uncommon U! They care, they really care…and by the end of it you feel like you know them personally, which is very refreshing.

This is by far the best course I have done in smoking cessation. I thought I knew it all and that there was no other approach possible…I didn't! I have now completely turned around the way I deal with smoking clients. I used to panic about dealing with smokers, I would be anxious that I wouldn't be able to push them away from smoking and then dread the phone ringing for days after seeing them and hearing those dreaded words…”it didn't work”…

Uncommon U have shown me a far better way to approach smoking cessation, a way that puts me on the same side as the client so I am working with them, not against them as I was before. They have provided me with everything I need in this course to provide the very best of care, support, and help to smokers and also helped me to feel completely different about that phone ringing! I can't praise this course or the team highly enough.

Sara McCann, Hypnotherapist, Northumberland, UK.


The stop anyone smoking course was just so different from anything else. So well presented and understandable. It's not so much that it stops people smoking, as it stops people from BEING a smoker. That's the difference this course has.

Frederick, Clinical Hypnotherapist, NLP (Master), Sydney, Australia.

Celia Almeida

I really enjoyed the training and felt that I learned a lot from the blend of written, audio and visual materials. It was particularly helpful in giving me an overview of what smoking is all about from the point of view of the smoker – we all “know” it's bad for us yet smokers persist in defying logic and continuing to smoke. Unlocking the reasons why people smoke and learning a range of approaches to help the smoker work against the smoking were key elements for me. All done with the usual clarity, precision and humour which Mark and Roger bring to every course.

I have worked with 3 clients since doing the course and all 3 are still non-smokers – the proof of the pudding I think!

Celia Almeida, Bristol, UK

Susan French

The course is wonderful. I'm just starting the second section. I am so thrilled that someone finally agrees that you can't push smokers or expect them to respond after one session. I've been searching on my own to try to find some method that addresses the addiction/habituation without being so do-or-die, “you're either ready or your not” judgmental, making the client wrong, insensitive, impractical and dismissive.

So many therapists say that their smoking clients quit after one session. I've found that to be the exception so I ended up cringing in fear and confusion when I got a smoking client. I was so relieved to hear Mark say the same thing.

This is a much better approach and has some really wonderful information about the nature of addiction/habituation and how people are so different in their responses. I've always rejected the idea that you only take clients who are “ready.”

I always knew that some kind of segmented approach was needed but I couldn't get a firm handle on how to structure it. This seems really great and I'm already using it with a smoking client. It also seems as if it works for any other addictive/habituative behavior.

This way it seems that the pressure is taken off both client and therapist for perfect, immediate results. It also seems that both the cognitive brain function AND subconscious brain function are used to support each other, which has always been my preference. I find that people do better when they know what to expect and why and, more importantly, how to handle it in the recovery process.

Kudos to Mark and Roger. Please forward this to them. If I had the money, I would gladly pay twice as much for their courses and consider myself lucky. I'm very grateful.

Susan French, Clinical Hypnotherapist, Encino, California

Melody Taylor

I really enjoyed doing this course and looked forward to each session I spent working on it. I found all the setting up instructions easy to follow and even fail proof…which for me is a big deal because it has been easy for me to get muddled up with following computer instructions in most other instances (I'm in my 50's and only have basic computer skills at this stage).

I really liked the check list at the beginning of each section… I got a buzz each time I ticked another step off and looked forward to the next step. In NLP we call this ‘chunking down' and for me it had the effect of feeling steady progress. My ability to learn and retain the information was hugely aided by the multi-sensory system presentations – video presentations, audio and written and even kinesthetic with using the computer and ticking off the steps. I even liked the on-line tests for each section…they were relevant questions, achievable and the results are instantly available (very cool)!

The approach of gradually separating the person (client) from the smoking as part of their identity totally makes sense to me and focussing on care and respect for the power of people's beliefs is also congruent with my understanding of people.

All in all I will continue my professional development with Uncommon Knowledge because it is a fantastic learning resource for me and encompasses the NLP presuppositions, Human Givens and Erickson style hypnotherapy.

Melody Taylor from Taranaki, New Zealand

Chris McFetridge

I've just completed your ‘How to Stop Anyone Smoking' online course. Thank you so much for a compelling, well thought out, highly enjoyable, and informative programme. The content is presented in an easy to follow manner, is very engaging, and I especially liked how some elements are revisited throughout the different sessions.

The Uncommon approach is certainly different to the way I was taught – as a regression hypnotherapist – however, I can't wait to utilise the unique insights, tools, and strategies with my next smoking cessation client.

Chris McFetridge, Certified Hypnotherapist, County Londonderry, Northern Ireland

Robert Sieveking

Completing your course was a pleasure. I have taken a number of smoking cessation courses, and have been helping smokers become non smokers for over ten years. Your insights are unique and your instruction refreshing. I feel that I have gained some new and promising tools and strategies for my clients. Thank you for all of your work. Fine job.

Robert Sieveking, CHT

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